Wrigley has provided consumers with fun, innovative, high-quality products for more than 100 years. In the past two decades, this innovation has evolved and expanded into the oral healthcare arena as Wrigley has led programs and conducted outreach to strengthen the relationship between the patient and professional.
William Wrigley Jr. arrives in Chicago to work at his father’s soap (later baking powder) manufacturing business and offers chewing gum as a premium for purchases. He then began marketing gum under his own name
First Wrigley Oral Healthcare program launched in Germany
Wrigley establishes partnership with FDI World Dental Federation
Wrigley launched an oral health promotion program in the UK called Wrigley Oral Healthcare in Action
Orbit® is the first and only chewing gum to earn the Indian Dental Association Seal of Acceptance
The European Food Safety Authority (EFSA) approved claims that sugarfree chewing gum can help neutralize plaque acids, remineralize tooth enamel and reduce/improve dry mouth
The European Food Safety Authority (EFSA) approved additional claims which noted a relationship between two of the oral care benefits of chewing sugarfree gum – the neutralization of plaque acids and the reduced demineralization of tooth enamel – as being risk factors in the development of caries